Delivery, social proof, and upsells (oh my)
How my tech automates digital product fulfillment, collects social proof, and increases lifetime customer value
I am on a roll the last week or so! Not only with funnel update progress, but also getting ahead of schedule with my Substack and regular email list. It feels GOOD to say the least. Love a good batch session. It’s always a nice surprise to get my own marketing emails and remember that I don’t need to create anything new that week.
Working ahead is extra needed right now because I’m going OOO with my husband—our first time away from the kids ever. Being on top of my to-do list means I can 1) make sales while I’m away and 2) not return to a pile of work.
So you won’t be reading this until after we’re back. Hopefully, a little more rested and tanned. 🌞
If you’re new here, hey. I’m Jill Wise, a marketing strategist and digital product creator. This is where I document how I’m growing my digital product shop this year. Check out the archives to see more about my funnel map (and ideas to borrow for yourself), copywriting breakdowns (of my work and from submissions), and all things tech, sales strategy, etc. We have fun here.
Go back to the beginning here…
Watch me Scale my Digital Product Shop to $250K in 2025
I have some audacious goals for 2025. To name a few…
Today we’re looking at delivery sequences for digital products.
Those small but mighty automations that grant access to your digital products and get customers on the list.
In this post, I cover:
The tech tools I use to sell and deliver my digital products, and how the 2 integrate easily.
The purpose of a delivery sequence, and why you need something like this if you sell digital products.
The 3 core emails in my delivery sequence, and how they function.
How I use my delivery sequence to personalize the sales journey for customers and increase lifetime customer value.
And how I collect social proof to sell more products, and general product feedback to make improvements.
Plus there’s another video showing how my tech is setup. You literally will see the backend of my business here. Go you. 🥳
